Platforms
Enterprise
A white-label technology solution for companies and charities to launch their own branded virtual challenge application.
Active
A virtual challenge platform that can be launched instantly with affordable and transparent pricing.
Digital treasure hunts for employee wellness. Activate cities with thousands of virtual checkpoints and challenges
Teams
15,000+ participants across 13 countries took part in Herbalife Nutrition Virtual Run 2022 - a regional virtual fitness challenge
Participants
15,000+
Kilometers Travelled
1,053,000+
Raised for Herbalife Nutrition Fundation
Premier global nutrition company, Herbalife Nutrition, launches a virtual run aimed at helping people in Asia Pacific get moving with a healthy, active lifestyle. From November 1 to 30, over 15,000 participants from the public, as well as Herbalife Nutrition members and employees in the Asia Pacific region, came together in this virtual run to race at their own pace, covering a total distance of over 1,053,000 kilometres – equivalent to running around the world 26 times.
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Challenge
The Herbalife Nutrition Virtual Run is the highlight event of the Get Moving with Good Nutrition campaign, an annual initiative by Herbalife Nutrition to help Asia Pacific consumers adopt healthy active living habits and foster communities that support their healthy living journeys. This year, the Herbalife Nutrition team wanted to offer participants a brand-new virtual run app, to offer a more interactive and seamless way of tracking the participants’ progress in this virtual fitness challenge
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The requirements:
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An virtual run app with localised content, available in 13 different countries across APAC
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Multi-language setting, to make the virtual run app accessible for all entrants
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In-app activity tracker & manual activity form
Solution
District Technologies created a white-label virtual run app covering Herbalife Nutrition's requirements, using our proprietary technology to enable users to track, log and share their run/walk activities with the Herbalife Nutrition community.
New gamification features, including distance-based badges, were implemented to offer an engaging experience to all participants for this virtual run, delivering an engaging virtual fitness challenge.
Results
Herbalife Nutrition Virtual Run 2022, through the dedicated app developed by District, recorded 15,000 participants collectively running more than 1 Million Kilometers, equivalent to running around the world 26 times.
The Virtual Run also contributed to raising more than USD74,000 for Herbalife Nutrition Foundation (HNF), helping provide good nutrition to needy children in Asia Pacific through HNF’s Casa Herbalife Nutrition program, ensuring a highly successful virtual fitness challenge.
“I’m delighted to see that the momentum has been sustained for the third year running, with new and returning participants joining as individuals or as teams with their friends and families, and covering impressive distances in this virtual run."
Stephen Conchie
Regional President of Herbalife Nutrition for Asia Pacific and China